The TU basketball program has put heavy emphasis on enhancement since its re-boot almost two years ago.
Men’s coach Stephen Cox said that applies to everything from winning and recruiting down to its youth summer camp.
“It’s been fantastic,” Cox said. “We really want to establish a presence in the Thomasville community, and I think the camp participation reflects our goals and our ability to execute them.”
This year’s camp drew 52 kids, a 50 percent increase from the 35 last summer, it’s inaugural event.
Cox credited the increase to the TU marketing team, which geared its strategy on the premise of length and affordability.
“When you look at other camps in the area, a lot of them are really expensive,” Cox said. “We also have the luxury of being inside.
“The kids are having a blast and going home tired.”
Along with Cox, the camp had four former college hoops players as counselors, and put an emphasis on the ‘quad threat’ coaching method – shoot, pass, dribble and pivot.
Ironically, the TU coach has minimally employed his defensive first approach during the first three days.
“Kids don’t like to play defense,” Cox said with a chuckle. “We’re kind of catering to the market in that sense. We’ve put a lot of work into the quad threat approach, and it’s been a lot of fun.”
Cox added that he’s already had conversations about next year’s camp, and possibly expanding it further.
Depending on venue availability, costs and other factors, more kids may be welcome, and it could run for more than just a week.
“Obviously it’s still a ways off, but we’re going to get some parent feedback and see what we can make work,” Cox said. “We want to continue to expand and take it to another level.”