Thomasville Times Enterprise

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December 20, 2013

Christmas cheer

THOMASVILLE — A survey conducted by Bankrate.com has shown that American shoppers are feeling reluctant to open their wallets this holiday season. Customers at one Thomasville business, however, are bucking the trend.

DDP Monograms & Gifts, located at 15065 US Hwy 19 South, has seen a significant sales increase as compared to last year.

The store has one of the largest selection of gifts locally. With its online marketing strategies on Facebook, it has been able to publicize its giveaways and daily deals this holiday season. It also has guarantees for the customers.

Meredith Powers of DDP Monograms & Gifts said “We are workings very hard to uphold our quick turn around time for our local customers. Although we are monogramming and shipping hundreds of items out of town every day, we are continuing to keep our in-store turnaround for 2-3 days.”

She also said that holiday sales are crucial to overall sales for the year. How well it does during the holidays affects the entire following year.

According to the Bankrate.com survey, 47 percent of Americans planned to spend about the same as last year, but the rest planned to cut back. A Bankrate analyst said, “Shoppers are feeling more confident than they were a year ago, but they’re also not getting much larger paychecks.”

Thirty-eight percent of Americans said they planned to spend less this year than they did last year, while 14 percent said they planned to spend more. Results came from a telephone survey of 1,002 adults conducted Dec. 5 through Dec. 8, with a 3.7 percent margin of error.

The results were a product of the disappointing Black Friday America had this year. According to the National Retail Federation, it found that consumers cut back on spending over Black Friday weekend. $57.4 billion was purchased this year, down $59.1 billion from 2012.

Items that have been sold the most and considered to be the “hot” items this year at DDP Monograms & Gifts are fringe scarves, chevron scarves and anything that can be monogrammed.

In efforts to help people finish their shopping before Christmas, Downtown Thomasville extended its holiday shopping hours during the week. However, in more efforts for procrastinators and those who are just getting off work for the season, Downtown is adding Sunday as a special shopping day.

On the last Sunday before Christmas, participating shops and restaurants will be open for shopping and dining. Shopping hours are from 1 p.m. until 5 p.m.

For more information on the shops and restaurants that will be participating, contact Main Street Coordinator, Laura Beggs at (229) 227-7020.

 

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